In news that we suspected (read here) but were very interested to see crop up over the last 24 hours there seems to have been a groundbreaking shift that signals Saudi Arabia’s steady pivot toward global tourism. Saudi Arabia reportedly plans to lift the alcohol ban for tourism, but only within select, tightly controlled tourist areas.

Edit: We have covered here that the Kingdom is rumoured to be introducing alcohol in a controlled way. Whilst Riyadh Air isn't covered...

The skies are about to welcome a new contender in luxury air travel: Riyadh Air. As Saudi Arabia’s newest carrier gears up for its first...