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“Loyalty programs have gotten it backward” - Sam's Exclusive Interview with CEO of Virgin Voyages Nirmal Saverimuttu
Yesterday, I had the opportunity to talk with Virgin Voyages CEO Nirmal Saverimuttu in regards to their loyalty scheme, and their recent status matching promotion. But he also had time to answer some questions regarding their recent pullback from Portsmouth, and how they look to attract future travellers. I hope you enjoy reading this as much as I enjoyed our conversation together. CEO of Virgin Voyages Nirmal Saverimuttu You've spoken recently about brands having “gotten it

Sam
Dec 24, 202513 min read


Virgin Voyages Launches Massive Status Match – Including BA, Virgin Atlantic, Marriott and 35 Others
Virgin Voyages is offering what might be the broadest status match programme ever launched by a cruise line, accepting elite status from over 35 airline, hotel and cruise loyalty programmes. Until 16th January 2026, you can apply for a status match that'll give you Blue Extras perks on your next Virgin Voyages sailing. Who Are Virgin Voyages? Virgin Voyages is Richard Branson's adults-only cruise line, launched in 2021 out of our home port, Portsmouth. The fleet currently con

Sam
Dec 18, 20253 min read
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