Avios Black Friday 2026: Collect up to 3X Avios before Christmas
If you are already planning some Christmas shopping, or have a few things on your wish list regardless, Black Friday is often a great time to make your money work a little harder for you.
Until 21 December, you can collect up to three times the usual Avios with selected retailers through the Avios eStore, so all your Christmas shopping can help you rake in those Avios.
Black Friday itself lands on 27 November this year, but the offers run well beyond it, so you can take your time. Gifts, winter wardrobe updates and the odd treat for yourself can all earn some Avios on the way.
What are Avios offering this Black Friday?
Avios has turned up the dial on its online shopping rates for Black Friday. Retailers that normally earn a modest number of Avios per £1 are paying out noticeably more, with selected brands offering up to triple the usual amount. It runs until 21 December, so the boost carries through the Christmas shopping period rather than disappearing after a single weekend.
The offers are open to members of The British Airways Club, and they cover the sort of places many of us are already looking at, from high street names like M&S, Argos and Currys to fashion, beauty and tech brands. A few retailers have gone from single figure earn rates to double figures, which makes a real difference to how quickly your balance grows.
The examples below show how the elevated rates compare with the usual ones.
Rates marked “up to” can vary by category or product, such as if you are new customer, or an existing customer, so it is always worth checking the retailer’s page on the Avios site before you click through.
The shopping bonuses are only part of the picture. There are also more generous limits at Avios Shop, bonus Avios on wine, a discount on buying Avios, and a chance to win 1,000,000 Avios. I will take you through each of those below.
How do you collect Avios when shopping online?
Head to the Avios website or app, choose "Collect Avios" and search for your retailer. Click through to their official website, then shop and pay as normal. Avios are credited for eligible purchases.
Below is a handy tool for the rules for collecting Avios.
There's a Black Friday prize draw?
There is, and it is a good one. Spend £15 or more with a participating retailer through the Avios eStore and you are automatically entered into a draw to win 1,000,000 Avios. Five people will win one million each, which is a serious pile of long haul flights.
The draw opens at 00:00 on 9 November 2026 and closes at 23:59 on 21 December 2026. Every qualifying purchase gets you one entry, up to a maximum of 50, and each person can only win one prize. There is nothing extra to fill in.
You need to be 18 or over and a member of The British Airways Club or AerClub with a UK registered address. Avios checks that address at 00:00 on 9 November 2026. If you hold both a BA Club and an AerClub account, your entries combine, so the 50 entry limit and one prize rule apply to you as one person.
What counts as a qualifying purchase?
Ah small print. Our favourite thing!
Rule | What it means |
Minimum spend | At least £15, not counting delivery, handling fees or VAT |
Where you shop | The UK Avios eStore, clicking through in the same online session |
Tracking | Shows as pending or approved in your account by 21 December |
Final referral | The eStore must be the last route before you buy, so no discount codes from other sources |
Some things will not earn you an entry. Gift cards are out, along with anything paid for using gift cards. Retailers in the Travel, Banking and Insurance, and Utilities and Telecoms categories do not count either. There is also an excluded retailer list, including Uber, Uber Eats, Marriott Bonvoy, IHG, Airbnb, HelloFresh, Nectar, The Wine Flyer and Avios Shop. Check the full list in the T&Cs before you click.
If you return part of an order, it only stays valid if you keep £15 or more. A fully refunded or cancelled order is void, and if it sat behind a winning entry, another winner is drawn.
Winners are told by 9 February. Winners then have until 23 February to claim, and the Avios land in the account by 25 March 2027.
What is new at Avios Shop?
Moving on to the Avios Shop, members can now use Avios to cover up to 95% of the price of products, up from the old limits of 25 to 75%. As examples, a Nespresso machine comes in at £4.90 plus 17,300 Avios, and an iPhone 17 at £44.90 plus 170,820 Avios.
My usual view is that Avios go further on flights than on gadgets, and 170,820 Avios is a lot of Avios. But if you were always going to buy the thing, the flexibility is there.
There is also a bonus from 18 November to 1 December. Eligible Avios Shop items priced at £250 or more earn 20 Avios per £1, and Apple products over £250 earn 5 Avios per £1. Avios Shop purchases do not count towards the prize draw.
Can you get bonus Avios on wine this Black Friday?
You can, through The Wine Flyer, which lets you both collect and spend Avios. From 17 November to 1 December, use the code BLACKFRI at checkout.
Spend | Bonus Avios |
£125 | 2,500 |
£300 | 10,000 |
Then from 3 to 17 December, the code 4KBONUS gets you 4,000 bonus Avios on selected wine cases. Handy for stocking up the Christmas drinks cupboard. The Wine Flyer is on the excluded list for the prize draw, so this one is purely for the bonus Avios.
Is it worth buying Avios in the Black Friday sale?
From 23 November to 7 December, you can get 30% off buying Avios, either to gift to someone or to top up your own balance.
As a rule I do not tell people to buy Avios. They are best earned, not bought. But if you have a clear trip in mind and you are a little short, then a 30% discount is a good enough reason to take a look.
As this offer doesn't start until 23 November, if you're in need of some Avios now, then Finnair are running a much better up to 50% off Avios sale.
How can you make the most of Avios this Black Friday?
The best approach is a little bit of planning rather than a lot of spending. Start by writing down what you were already thinking of buying, whether that is Christmas gifts, a wardrobe refresh or something on your own wishlist. Then check each retailer on the Avios site before you buy. If a brand is on the list, the Avios you earn are essentially a free extra on a purchase you had already decided to make.
Click through the Avios eStore every time, even for small orders. It only takes a moment, and it is the step that makes sure your Avios track and your prize draw entry counts. Keep each order at £15 or more (if you want the entry that is), and avoid using a discount code as that can void it. If you think you might return something, it is worth remembering that a partial return only keeps the entry valid if you hold on to £15 or more of the order.
A few of the offers have their own timings, so here is a handy list of dates.
Dates | Offer |
9 November to 21 December | Prize draw entries open for qualifying eStore purchases |
17 November to 1 December | The Wine Flyer bonus Avios with code BLACKFRI |
18 November to 1 December | Bonus Avios on eligible Avios Shop items |
23 November to 7 December | 30% off buying or gifting Avios |
27 November | Black Friday |
3 to 17 December | The Wine Flyer bonus Avios on selected cases with code 4KBONUS |
21 December | Shopping offers and prize draw close |
I would also keep an honest eye on whether each deal suits you. Bonus Avios on something you would have bought anyway is a clear win. Buying something you do not need to chase a bigger earn rate rarely is, however tempting the numbers look. The same goes for buying Avios in the sale. It only makes sense if you have a specific trip in mind and have worked out that the cost per Avios stacks up against the cash price of the flight.
Finally, remember that the Avios you collect will not all land at once. Retail purchases are generally credited within 35 days, and some can take a little longer depending on the retailer, so give your account time before chasing anything. If Avios do not appear, you have 90 days from the date of the transaction to submit a missing Avios claim.
There is no need to rush, because the offers run until 21 December. Bank the extra Avios, keep your fingers crossed for the million Avios prize draw, and put it all towards a trip you have been dreaming about.
Helena
Points Well Made is a passion project from Sam and Helena. If you've enjoyed this and want to help us keep the lights on, please consider buying us a Ko-fi or subscribing monthly. You can also find us on Instagram, Facebook, and TikTok for more of the same. Thanks for reading.
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