Rugby, Roars & Rewards: Earn Avios with the British & Irish Lions Store

The wait is over, the British & Irish Lions are back on tour, and this time, they’re headed down under to take on Australia in what promises to be an epic showdown of skill, strength, and serious scrummaging.

For fans across the UK and Ireland, this isn’t just a tour, it’s a pilgrimage.

Earn Avios on any purchase from the British and Irish Lions Official Store

Whether you’re following the action from your sofa or packing your Lions jersey for the flight to Sydney, now’s the time to show your support and make your Avios work just as hard as the forwards in a scrum now that you can earn Avios with the British & Irish Lions Store.

Shop Like a Lion, Earn Like a Champ: Earn Avios with the British & Irish Lions Store

The British & Irish Lions Store is now live on the Avios eStore, and here's the kicker, you’ll earn 6 Avios for every £1 spent. (If you've missed our guide on what the Avios eStore is, click here, we've got you!)

That’s right: every scrum cap, hoodie, replica shirt or pint glass you buy brings you a little closer to your next flight, upgrade, or Avios treat.

Stock up on official Lions gear, gift a shirt to the rugby-mad fan in your life, or deck yourself out head-to-toe for game day glory. Whether you’re Welsh, Scottish, Irish or English, you’ll be repping the red with pride, and earning points while you’re at it.

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How to Earn Avios on Lions Merch

1. Visit the Avios eStore and search for the British & Irish Lions Store.

2. Click through to the official site via the link provided.

3. Shop as normal, allow cookies and tracking, and avoid using discount codes or vouchers, they can reduce or block your Avios earnings.

4. Points will track and land in your account in due course (just like a perfectly timed box kick).

5. Heads up: Avios are earned on the purchase value, not on taxes or delivery costs.

So, what’ll it be?

A matchday jacket for those chilly early kick-offs? A souvenir mug for your Monday-morning match recap? Or maybe a full kit to scream at the telly in authentic Lions style?

The British and Irish Lions games are always exciting, show your pride by grabbing some kit

Whatever you pick, the Avios add up, and who says you can’t rack up points while cheering on your heroes?

Rugby passion + travel rewards? That’s what we call a winning combination.

Helena

Points Well Made is a passion project of Sam and Helena with a loyal following. If you like what we do, and wish to help us continue to create the content you love, please consider buying us a Kofi, or subscribing monthly. Your help is greatly appreciated. Thank you.