Breaking: Two Huge New Bonuses with American Express Gold and Platinum Cards
- Helena
- 37 minutes ago
- 5 min read
American Express has pulled out all the stops by launching not one, not two, but four big new sign-up offers.
Today we are going to cover the two eye-catching limited-time offers for its UK personal cards, giving you the chance to pocket a serious stash of Membership Rewards points.
Whether you’re dipping your toes into Amex for the first time or looking to unlock travel perks, these sign-up bonuses are a offer a great haul to entice you in. Keep on reading too, and we’ll show you how to earn an even bigger sign up bonus!
And if you think that’s good news, keep your eyes peeled – American Express has also dropped a pair of spectacular business card bonuses, which we’ll cover in a separate article. But first, let’s dive into the personal side of things…
Why Does This Matter?
Membership Rewards points are one of the most flexible loyalty currencies out there. They convert 1:1 into Avios, plus you can convert Membership Rewards into these airline programmes (including Avios and Virgin Points), and they can also be used for hotels, shopping, or even statement credit. With these sign-up bonuses, you could be booking flights or hotel stays far sooner than expected.
The offers run until 14th October 2025, and as always, terms and conditions apply. You must be over 18, and approval is subject to status.
Just a quick heads-up: Points Well Made is here to dish out the juicy details on miles and points, but we’re not your financial advisers. Any decisions you make regarding products featured on this site are your own responsibility, and you should always consider whether a product suits your personal circumstances. While we chat about all manner of lender goodies, we’re not a lender ourselves. Remember, you know you best.
The Personal Cards
American Express Preferred Rewards Gold Card
The Bonus: 40,000 Membership Rewards points when you spend £5,000 in the first six months
The Fee: Free in year one (then £195 annually if you keep it)
Who qualifies? You must not have held a personal American Express card in the last 24 months.
Representative APR: 86.8% variable (including fee), 29.7% variable on purchases
This is often the most accessible route into American Express rewards for the cards that you pay for, especially with the first year being free. If you’ve been Amex-free for the last two years, it could be an easy way to earn a decent points boost.
You can also apply via a friends referral link which will boost the bonus even higher to 45,000 Membership Rewards points! An absolute no brainier if you ask me! If you don’t know anyone who has an Amex, and would still like a referral code, then email sam@pointswellmade.co.uk and we will sort you out!
Other perks you’ll enjoy with Gold
On top of the sign-up bonus, the Gold Card offers a well-rounded set of benefits designed for everyday spending and travel:
Points on all your spend – Earn 1 Membership Rewards point for every £1 spent. Collect 2 MR Points for every £1 spent directly with airlines, and 3 MR Points for every £1 spent on Amex Travel.
Plus, collect up to 12,500 extra points each year through milestone bonuses. From 15 October 2025, this changes to 5,000 points when you spend £10,000 annually, capped at 10,000.
Deliveroo credit – Get £5 back twice a month with Deliveroo, worth up to £120 a year (enrolment required, terms apply).
Airport lounge access – Four complimentary Priority Pass visits per year, unlocking entry to over 1,300 lounges worldwide.
The Hotel Collection – Book two nights or more through Amex Travel for perks like late checkout, a possible upgrade, and a US$100 credit to spend on extras such as dining or spa.
Amex Experiences® – Priority access to presale tickets and exclusive events, plus use of the Amex Lounge at The O2 London.
Amex Offers – Earn cashback as statement credit with partner retailers across travel, fashion, dining and more.
Plan It™ instalments – Split purchases of £100+ into predictable monthly instalments with a fixed fee, while continuing to earn rewards.
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The Platinum Card from American Express
The Bonus: 80,000 Membership Rewards points when you spend £10,000 in the first six months
The Fee: £650 annually (pro-rata refund if you cancel)
Who qualifies? You’re eligible as long as you haven’t held a Membership Rewards-earning Amex card in the past 24 months. Holding a BA, Nectar, Marriott or cashback Amex doesn’t disqualify you
Representative APR: 691.7% variable (including fee), 29.7% variable on purchases
The Platinum Card is famous for its premium travel benefits and wide-ranging perks. While the fee is hefty, many cardmembers find that lounge access, hotel status upgrades and annual credits more than justify the cost, especially when paired with a limited-time 80,000-point sign-up bonus.
Like the Gold card, you can also apply via a friends referral link which will boost the bonus to an enormous 100,000 Membership Rewards points! If you don’t know anyone who has an Amex, and would still like a referral code, then email sam@pointswellmade.co.uk and we will sort you out!
Other perks you’ll enjoy with Platinum
Points on all your spend - Earn 1 Membership Rewards Points for every £1 spent. Collect 2 MR Points for every £1 spent on Amex Travel
Worldwide lounge access – Unlimited entry for you and a guest at over 1,300 airport lounges through Priority Pass, plus access to Centurion Lounges and other exclusive spaces.
Hotel status upgrades – Complimentary elite status with major hotel groups such as Hilton Honors, Marriott Bonvoy and Radisson Rewards.
Fine Hotels + Resorts – Enjoy daily breakfast for two, guaranteed 4pm late checkout, room upgrades when available, and property credits at over 1,300 luxury hotels booked through Amex Travel.
Travel credit – £150 annually for flight bookings made through Amex Travel.
Dining perks – Access to exclusive restaurant experiences and reservations.
Comprehensive insurance – Worldwide travel cover, car hire insurance, and purchase protection included (terms apply).
Amex Experiences & Lounge at The O2 – Special ticket access and use of the Amex Lounge.
Amex Offers – Tailored savings across leading brands, returned as statement credit.
Two Huge New Bonuses with American Express Gold and Platinum Cards: Final Thoughts
With two huge new bonuses up for grabs, now could be the perfect time to consider an American Express personal card. The Gold Card gives you a rewarding entry point with no fee in year one and plenty of travel and lifestyle extras, while the Platinum Card goes all-in on luxury perks and premium benefits. Which card works best really depends on your lifestyle, your spending habits and how much value you’d make from the perks.
Remember, you must pay these cards off in full every month or they will start to accrue that high rate of interest, and you may not get the points you have earned. Pay off your balance in full every month, and you will be okay.
If you want to hold off on pulling the trigger, mark down in your diary that these offers run until 14 October 2025. If you’re tempted, it’s worth weighing them up sooner rather than later, especially with the business card bonuses still to come (and they’re just as exciting…).
Helena
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